Senior executive with 20 years experience in consumer goods in a multinational environment with a B2C and B2B perspective. Extensive local and international expertise in brand & product marketing, digital transformation, commercial strategy, change management and people leadership with a proven track record in delivering outstanding consumer experiences and driving business growth and turnarounds. Key strength is combining a cross-functional strategic approach with a solid focus on execution and the capability to lead diverse teams, creating strong engagement and commitment.